Frequently Asked Questions

Converta Marketplace, Buyer's Agent FAQ

Getting Started

How does the marketplace work?
Converta is a lead marketplace. You buy lead credits in a package, then use those credits to unlock leads that match your criteria, suburb, budget, buyer type, and more. You browse available leads, see the key details before committing, and unlock the ones that suit you. Once you unlock a lead, you get the buyer's full contact details and they receive an email introducing you.

How do I get set up?
When you sign up, you will be prompted to:

1. Complete your agent profile, name, business name, licence details, and a short description

2. Set your buyer type preference, owner-occupier, investor, or no preference

3. Set your preferred price ranges

4. Add your operating regions, this determines which leads you are notified about

5. Buy a lead package

6. Turn on Live Lead Alerts if you want real-time in-browser notifications

Credits and Packages

What packages are available?

• Starter: 15 leads, $1,125

• Growth: 30 leads, $2,100

• Professional: 50 leads, $3,250

• Volume: 100 leads, $6,000

There is no subscription and no lock-in. You buy credits when you want them. Your first package may be offered at a discounted rate, shown at checkout.

How do credits work?
When you buy a package, your account is credited with that number of leads. Each time you unlock a lead, one credit is deducted. Credits from a package expire 90 days from the date of purchase.

What are bonus leads?
Bonus leads are credits added to your account outside of a package. They may be issued as a replacement, goodwill credit, referral reward, or promotional offer. Bonus leads do not expire. When you unlock a lead, bonus leads are deducted first. Your package credits are only used once your bonus leads are exhausted. You can check your balances at any time in your account.

Leads and the Marketplace

What do I see before I unlock a lead?
Before unlocking, you can see the buyer's first name, location, budget range, buyer type, property type, purchase timeframe, finance status, and how many agents have already unlocked the lead. You do not see contact details until you unlock.

How many agents can unlock the same lead?
A maximum of three agents can unlock any single lead. You can see how many spots remain before you commit. Once three agents have unlocked a lead it shows as Sold Out.

What does "Sold Exclusively" mean?
Some leads can be purchased exclusively. An exclusive purchase uses additional credits and gives you sole access, no other agent can unlock that lead. A lead purchased exclusively shows as Sold Exclusively on the marketplace.

How do I unlock a lead?
Click a lead to view the full details. If it suits you, click Unlock Lead. One credit (or more for an exclusive purchase) is deducted and you immediately receive the buyer's full contact details. The buyer simultaneously receives an email introducing you.

Can I filter leads?
Yes. Filter the marketplace by state, budget range, and buyer type. Your operating regions are set in your profile and determine which leads trigger notifications. You can update these at any time.

How are leads qualified?
Every lead completes a qualification funnel before appearing on the platform and is verified by SMS one-time passcode. We then carry out an internal check, which may include database verification or phone contact, to confirm the enquiry is genuine and the person wants to speak with a buyer's agent. Low-intent traffic is filtered out.

The Buyer Journey

What has the buyer been told before I contact them?
The buyer found Converta through an ad or organic content. The messaging is straightforward, get connected with a buyer's agent who can help them find and purchase the right property. We have not promised them anything specific. Before you unlock, the buyer has completed the qualification funnel, verified their phone by SMS, received a confirmation email, and received brief educational content on how a buyer's agent can help. When you unlock the lead, they receive an email introducing you by name.

How should I approach the first call?
The buyer knows Converta. They do not know you yet. Anchor to the comms they have already had. Something like, "Hi [name], the team at Converta asked me to reach out, I understand you're looking to buy in [location]." Keep it conversational. Your job on the first call is to bring them along, not close them on the spot.

How quickly should I contact a lead?
As fast as possible, ideally within one to two hours of unlocking. The buyer is expecting your call. After a few hours, contact rates drop significantly.

What if the lead doesn't answer?
Follow up. Try at different times. Send a text. Send an email. The agents who get the best results follow up consistently.

My Leads and Pipeline

What is the My Leads section?
My Leads is your personal pipeline for every lead you have unlocked. Update each lead with a deal stage and contact status as you progress so nothing slips through the cracks. Keeping it updated also helps us understand what is working across the platform at a high level (overall conversion rates, not individual lead details) so we can keep improving lead quality.

Notifications

How do Live Lead Alerts work?
Live Lead Alerts send a real-time in-browser notification whenever a new lead is posted in your operating regions. Popular leads sell out quickly, so alerts give you the best chance of seeing new leads first. To turn them on, toggle Live Lead Alerts on in the top right of the marketplace and click Allow when your browser asks for permission. You can turn them off any time.

Refunds and Replacements

Can I get a refund on a lead?
Lead unlocks are generally final, you see full details before committing. That said, if a lead turns out to be genuinely uncontactable, has no intention of using a buyer's agent, or clearly didn't understand what they submitted, get in touch within seven days of unlocking. We will review it and if we determine the lead was invalid, we will add a bonus lead to your account.

What counts as a valid replacement request?
Valid: the contact details are incorrect, the buyer is completely uncontactable across multiple attempts, or the buyer explicitly states they had no intention of speaking with a buyer's agent. Not valid: the buyer isn't ready to move yet, is still deciding on location or budget, or didn't convert after contact.

Other Questions

How do I get in touch?
Email us at ben@converta.com.au. For full details, see our Platform Terms & Conditions and Privacy Policy.